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Cheif Marketing Officer

VinFast Vietnam


As the marketing expert, Doan Kieu My has consulted and led 30+ high-profile multi-million marketing projects for premium brands. She also led the team to organize the global most prestigious competition for the Marketing/Communications Industry - Young Lions for Cannes Lions in Vietnam.

In 2018, she finally decided to follow her entrepreneur spirit to “connect the dots” of her technical, business, and marketing background and embarked on her journey of making a positive social impact while generating growth for the clients by establishing YellowBlocks - the first consulting firm in Vietnam focusing on Emerging Tech. YellowBlocks quickly became the trusted partner for more than 120 organizations in over 40 countries, including 4 governments (Vietnam, Australia, Singapore, and Austria).

Doan Kieu My is also a frequent speaker and moderator at various global technology, business, and marketing conferences including Techcrunch China, Vietnam TechFest, Hanoi Innovation Summit,... She also contributed business and tech articles to NhipCauDauTu, Business Insider, e27... In 2019, she was nominated as the Top 20 Young Leaders in Australia - Vietnam for her contribution to the open innovation ecosystem in Vietnam. She spends most of her free time appreciating contemporary arts, support various community causes, and practicing meditation for introspection.



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